Global Coca-Cola commercials for the Fifa World Cup 2014 in Brazil. 126 countries broadcast this commercial celebrating the world's cup.
Agency: Phibious Vietnam
Creative Director: Alberto Talegon
Art Director: Alberto Talegon
Account and agency production: Nicole Marold
Production House: The Sweet Shop
Director: Ben Quinn
Director of Photography: Ryley Brown
Executive Producer: Claire Davidson
Senior Producer: Daniel Ho
Advertising, Creative Direction, Film2014
Fundación Por Talento its a foundation who helps physically handicapped persons enter the labor market. The campaign it's called Qualifieds and shows in a short film 3 important figures in spanish society, Ferrán Adriá (Best Chef of the decade), Carlos de Quinto (CEO of Coca Cola) and María Garaña (CEO of Microsoft), working with a disability. They were deaf, blind and paralityc for a job day and proved that a disability is not a reason to reject someone in a job. Also we did DM to another important CEO's with bandage for their eyes. This piece includes aditional info about how the people from the agency did the work with a disability too.
- El Sol'10. Platinum Integrated Campaign
- El Sol'10. Gold PR
- Diamond Echo Award'10, Not for profit
- Gold Echo Award'10, Not for profitAdvertising, Art Direction, Creative Direction2011
Press, viral, live marketing, street marketing and exterior campaign for spanish soccer team Club Polideportivo Ejido, to promote the sale of new seasons tickets. El Ejido is a little village in the south coast of Spain. Nobody is really fron El Ejido, all the people there immigrants from other parts of Spain, Morocco, Romania, Rusia... who goes there only for work in the fields for a few months, so nobody feel the team like "his" team. So we think that if you are supporter of Poli Ejido C.F. maybe your a litle bit crazy. So we call the campaign Blissful Insanity. We show this "good insanity" in all kinds of supporters, and of course, the president of the team is the craziest supporter.
- Jonh Caples'08. Bronze Integral Campaign
- Echo Awards'08. Bronze DM Award
- Ojo de Iberoamerica'08. Bronze Integral Campaign
- Ojo de Iberoamerica'08. Bronze Loyalty Campaign
- Cannes'o8. Shortlist Integral Campaign
Advertising, Creative Direction, Art Direction2011
Real Change is a social project born to help the homeless by addressing a common fear in the mind of the passerby: the unwillingness to give cash to those sitting down on a sidewalk under the assumption that our money will be misused on the streets. We don’t say ‘Don’t give money to the homeless.’ We say ‘If you want to help them but are reluctant to give them cash, here’s an alternative.’
Through the Real Change smart-phone application, people can donate dollars that automatically turn into Wish Coins, a new social currency that can ONLY be redeemed for good things (food, denture, socks, shelter, education, etc.)
Through NFC technology, the donation is directly made from a user’s cell phone to the homeless client’s Real Change card, where Wish Coins get accumulated and ready to use.
Then, homeless clients can redeem their Wish Coins by just approaching their Real Change cards to NFC-enabled tablets installed at the companies/stores affiliated to the program. This way you make sure your money does help the person you want to help. From dollars to wish coins. From change to real change.
We are looking for partners through which our clients can redeem their Wish Coins. If you or your organization are interested in joining the Real Change Project, please contact us at email@example.com
Advertising, Art Direction, Creative Direction2014
Vodafone-McLaren DM in F1 Spanish Gran Prix'10 in Barcelona. Spain is this year Ferrari territory and it's great enemy it's McLaren so we try to keep some spanish supporters in our side. For that we created the Blessed bad guys, refering to all bad guys in films and in sports, you know, no bad guy, no emotion. We created TV commercials, websites, games and a mailer.
The mailer consisted on a box of Padron Peppers. It's the most famous kind of pepper in Spain, and when you eat them you don't know which are the spicy ones, so you have fun eatting them. The box with the peppers also includes flags stucked on peppers telling wich are the spicy ones. If you know what is about to happen, where is the emotion?
- El Sol'11 Bronze Integrated Campaign
- El Sol'11 Bronze Direct MarketingCreative Direction, Art Direction, Advertising2011
In Vietnam, there is a common practise by which people who fight for their lives against any kind of illness, give thank you letters to the doctors who help on their recovery. Even if it's not on the doctor's hands to cure the patient and the illness is terminal, the realives would also thank the doctor for dedicating his to other people.
This is a campaign for the French Vietnamese Hopital in Vietnam dedicated to its doctors and to all the poeple who crafted them to make them the life savers they are today.
Real doctors and patients participated on this campaign.
Agency - Phibious Vietnam
Group ECD - Stuart Mills
Creative Director - Alberto Talegon
Associate Creative Director - Bianca De Silva
Associate Business Director - Karla Martinez Majander
Production Company - The Sweet Shop
Director - Mark Albiston of Mark & Louis
Executive Producer - Claire Davidson
Senior Producer - Daniel Ho
Producer - Goh Hong Kiat
DOP - Aron Leong
Art Director - Darren Loveday
Post Production - Blockhead, Auckland
Sound Design - Grayson Gilmour
Co-Production Company - Echo, Vietnam
Photography - Neil Massey
Advertising, Art Direction, Creative Direction2013
A small publishing house ("La Discreta" publications) fulfilled a 180% of its objectives selling a good novel (Tango for a wounded co-pilot) by an unknown author (David Torrejón) in the main distribution points, with a limited budget.
For the first time a book begins on paper and finishes on a microsite where the reader needs to use the correct clue to access the end of the book. The campaign turns the reader into a coauthor who gets involved in the book’s plot, and is able to suggest a new ending through different engaging tools:
• a microsite.
• an impacting leaflet to literary critics: when opened, a mechanism is activated that releases the "blood" of a victim.
• an invitation for the work presentation with a bullet hole.
• the presentation of the event at the theater, where the story takes life.
-Gold Echo Award'10. Publishing & Entertainment.
Advertising, Art Direction, Creative Direction2011
Minute Maid Nutriboost print ads for Asia Pacific.
White set made out of paper and real miniatures painted in white.
Phibious Saigon + Shotopop London.Advertising, Art Direction, Creative Direction2012
Campaign for the launch of the new Piaggio Fly, for women and inspired by women.
Agency - Phibious Vietnam
Creative Director/Art Director: Alberto Talegon
Copywriters: Ngo Xuan Hien, Le Thanh Toan, Kevin Frot
Account Lead: Nicole Marold
Production Company: The Sweet Shop
Director: Luci Schroder
Producer: Daniel Ho
Executive Producer: Claire Davidson
Director of Photography: John AlfirevichAdvertising, Art Direction, Creative Direction2012
TVC for google Thailand to make people aware of street dogs problem. The story is about SCAD, an organization that uses Google tools and internet to spread the word and develop their activities.Creative Direction, Art Direction, Advertising2011
FV Hospital is the Franco Vietnamese Hospital in Vietnam. It’s the best hospital in the country and one of the most successful in the region thanks to its cancer treatments. Due to this, they decided to create a specific cancer center call Hy Vong, the word in vietnamese for Hope.
To launch this campaign we decide to use recovered cancer patients to inspired hope in people who is suffering cancer right now.
We create a book called Stories of Hope, documentaries and print ads showcasing real stories to communicate that sometimes hospitals are missing the human factor, and hope it's one of the best therapies.Advertising, Creative Direction, Art Direction2011
First Music Festival in Vietnam promoted by Coca ColaAdvertising, Art Direction, Creative Direction2012
Spring-Summer Vespa campaign for Vietnam.Creative Direction, Art Direction, Advertising2011
This is the first Piaggio campaign for Vietnam. We brought 3 artist from Cambodia, New Zealand and Sweden to meet an international artist in Vietnam. We put them all together in a studios and we shoot them painting 4 different Piaggio Liberty. This is what happened.
We also launched the campaign with print ads and one TVC for national TV. After a couple of months, this campaign will run in another 11 countries.Creative Direction, Art Direction, Advertising2011
Press campaign for New Super Mario Bros Videogame and partnership with IKEA.Advertising, Art Direction, Creative Direction2011
With which frequency do you be move? With which frequency do you shout? With which frequency do you passion? With which frequency do you lough?
Tune Real Madrid Radio on the 99,4 FM.Creative Direction, Art Direction, Advertising2011
Print and outdoor campaign for the launch of Carl's Jr. in Vietnam.Advertising, Art Direction, Creative Direction2014
In Vietnam there are more than 50 ethnic groups each with its own language, lifestyle, and cultural heritage. The number and variety of languages used by Vietnam's minorities reflect the country's ethnic complex. The minority question remained an issue because of its implications for integration. Enot necessarily because they have more disadvantaged household characteristics, but, more importantly, because the returns to the characteristics are much lower for ethnic minorities than for majorities. This situation is reflected in the current situation of children.
This is a visit to an orphanage that tries to cover many of the children needs that these minority families can not afford. These needs are non other than SMILES.Photography2011
Photo Project on the north of VietnamPhotography, Art Direction, Creative Direction2011
Photo project in northern VietnamPhotography, Creative Direction, Art Direction2011
A great grey city trought my old great camera.Art Direction, Photography2010
A look into the soul of New York City.Art Direction, Creative Direction, Photography2010